Fitzroy achieves 54% QoQ growth in bookings with BookThatApp

About Fitzroy

Founded in 2016 by two childhood best friends, Angela Pastor and Julia Grieve , Fitzroy began as a passion project inspired by a gap in the Canadian fashion market. Having met in kindergarten, Angela and Julia shared a love for fashion and saw the growing demand for affordable, high-quality, and stylish options for special occasions without the need for purchase. 

Recognizing this need, they shifted from their retail boutique roots and established Fitzroy as Canada’s leading dress rental service. 

Today, Fitzroy offers a meticulously curated collection of designer dresses, jumpsuits, two-piece suits, and accessories sourced from around the globe. With a mission to make luxury fashion accessible to everyone, Fitzroy caters to customers who want to dress up for any event, big or small, without the commitment of buying.

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Fitzroy stands out with its no-appointment policy, welcoming customers to drop by whenever they like and try on as many options as they please with the help of expert stylists. The company also offers Canada-wide online rentals, with seamless two-way shipping, ensuring that customers nationwide can access their dream outfits at any time.

Fitzroy’s growth story was not linear and was riddled with several challenges.

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Operational challenges that Fitzroy faced

As Fitzroy expanded its operations and customer base, several operational challenges emerged, primarily revolving around its booking and inventory management systems:

1) Inefficient booking system

Fitzroy faced significant challenges in managing their bookings. As their inventory and customer base grew, they were unable to scale operations without a reliable booking system.

Moreover, the lack of consistent real-time updates led to frequent instances of double bookings and inventory mismanagement, particularly during peak demand periods.

2) Lack of essential features

The absence of a comprehensive return run sheet made it difficult to track and manage returned items efficiently. 

Additionally, the system did not support advanced note integration within reports, complicating internal communication and record-keeping. The limited customization options further restricted the company from tailoring the system to their specific operational workflows.

3) Scalability concerns

With plans to expand to multiple locations, Fitzroy needed a robust and scalable solution capable of handling increased volume and complexity.

The manual operations that were time-consuming and error-prone posed a significant barrier to growth and expansion strategies.

All these challenges made Fitzroy look for a better solution. They chose BookThatApp, which has made life easier ever since.

Transition to BookThatApp‍

In search of a more reliable and efficient system, Fitzroy explored various booking management solutions. Their goal was to find a platform that could integrate seamlessly with their Shopify store, automate booking processes, and provide real-time inventory updates. 

After evaluating multiple options, Fitzroy chose BookThatApp for its robust features tailored specifically for their businesses.

Here is how BookThatApp rewrote the growth story of Fitzroy:

1) Streamlined booking

BTA's user-friendly interface simplified online booking for customers, allowing them to browse, select, and reserve clothing items effortlessly.

Also, BookThatApp provided a detailed return run sheet, which streamlined the booking and returns process. This allowed staff to track incoming items accurately and manage inventory more effectively.

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2) Improved operational efficiency

Automating key processes reduced the manual workload, minimized errors, and allowed staff to focus on delivering exceptional customer experiences. 

Real-time insights about returns and cancellations provided valuable information for informed decision-making allowing the company to forecast future trends more accurately.

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3) Quick Scalability

BookThatApp’s scalable infrastructure supported Fitzroy's expansion plans by efficiently handling multiple locations without compromising performance. 

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Results achieved

With BookThatApp, Fitzroy was able to turn around several challenges into efficiencies.

1) 54% QoQ Growth in Bookings

Fitzroy experienced a remarkable 54.0% increase in bookings between the first and second quarters of 2024 shrotly following the implementation of BookThatApp. The same period also resulted in a significant boost in overall productivity, with operational tasks that previously took hours being completed in minutes. 

2) 10% QoQ Growth in Booking Revenue

The implementation of BookThatApp led to an impressive 10% boost in booking revenue during the same period, demonstrating the tool’s role in driving revenue growth alongside operational efficiency.

3) Enhanced Customer Satisfaction

Real-time booking updates and precise inventory tracking allowed Fitzroy to offer a seamless customer journey. Customers benefited from increased transparency and reliability, fostering trust and repeat business.

Fitzroy's journey from boutique retail store to leading dress rental service

Fitzroy's journey from a boutique retail store to Canada’s leading dress rental service highlights the importance of adaptability, customer focus, and leveraging the right tools for growth. By integrating SmartrMail with Shopify, Fitzroy transformed its email marketing strategy, unlocking significant increases in customer engagement and revenue.