How Natural Resources Improved Booking Efficiency by 30% with BookThatApp

About Natural Resources

Natural Resources is a non-profit organization founded 36 years ago by a group of moms. Its primary motive is to provide comprehensive support to expectant and new parents. The organization offers a wide range of educational classes, essential products, and equipment rentals, catering to families from pregnancy through early childhood. 

The range of classes includes childbirth preparation, breastfeeding, CPR, and parenting support, all facilitated by experts like midwives and lactation consultants. Additionally, Natural Resources also ensures access to crucial products and equipment on a rental basis without a long-term commitment.

Natural Resources aims to be a one-stop shop for new and expectant parents, providing everything from education and community support to essential products and rentals. This holistic approach ensures that families have the resources and support they need during a critical period in their lives.

Challenges that Natural Resources faced

The pandemic, coupled with a service provider shutting down, created several operational challenges for Natural Resources. It almost brought some of their operations to a standstill, stirring an immediate need to find a replacement that will serve their short-term needs while scaling as they grow. 

1. Platform Transition Challenges
   Since the beginning, Natural Resources used a web-based platform for class bookings, but it was discontinued during the pandemic, necessitating a move to a new system on short notice.
2. COVID-19 Adjustments
   Prior to COVID-19, Natural Resources did not have an online store. When the pandemic started, the lack of an online store limited their ability to offer products and services virtually, which impacted the bottom line.
3. New Business Expansion
   Due to limited system capabilities, Natural Resources found it difficult to expand their business into potential new markets. Post COVID, Natural Resources felt the need for a comprehensive system that will help them manage product sales, rentals, and class bookings.  

How BookThatApp solved these challenges for Natural Resources

BookThatApp enabled Natural Resources to solve their most pressing challenges in a smooth manner. Streamlining class bookings and ensuring seamless data capture was their primary motive.

Once Natural Resources began using BookThatApp for rental bookings, its usage beyond scheduling classes to include their rental services as well. Further, the tool also equipped them with the ability for business expansion, which has increased their revenue significantly.

• Consolidated Scheduling and Booking System
  BookThatApp provided flexible scheduling options, allowing Natural Resources to easily configure class dates and times, enhancing the customer booking experience. Integrating with Shopify, the app also consolidated their booking and shopping systems into a single platform, streamlining operations and improving overall customer satisfaction.
• Effective Waitlist and Marketing Integration
  The updated waitlist feature retained old waitlists, helping Natural Resources notify interested customers about new class schedules and ensuring classes are filled based on demand. The Integration with Klaviyo for email marketing enabled targeted communications. It also simplified marketing efforts and customer outreach, resulting in revenue growth.
• Improved Customer Support and Usability
  Natural Resources noticed a significant improvement in customer support, finding it more helpful and responsive, contributing to a smoother user experience. BookThatApp's efficient layout enhanced the visibility of available dates and overall usability for customers.
• Enhanced Reporting and Communication
  The customizable reporting options allowed Natural Resources to generate specific reports for facilitators and internal use, optimizing administrative processes. Additionally, the feature to email all students directly from the enrollment report streamlined communication, ensuring timely updates and reminders boosting engagement and satisfaction.

Results achieved

1. 24% increase in booking income
   BookThatApp enabled Natural Resources to streamline their class bookings and plug any possible operational inefficiencies and revenue leaks. As a result, they increased booking income by 24%. 
2. Expanding into new services
   While system limitations kept Natural Resources from exploring new business opportunities, BookThatApp ensured that they had the right tech infrastructure to kickstart any new viable business offering and scale revenue from there. In addition to classes, they scaled booking classes for expectant parents with BookThatApp, which now amounts to 37% of their total revenue. 
3. Enhanced customer satisfaction
   A well-integrated system for class bookings and product rentals allowed Natural Resources to have better control over their operations. They were able to automate class booking and product rental management, which improved customer satisfaction.

Natural Resources prepares expectant parents with the right products and training for their parent journey. BookThatApp empowers Natural Resources to do without skipping a beat.